Launching a product?
Building a brand?
Elevating one that already exists?

There was no name. No identity. No story. Just a product and an ambition. We started from zero and built everything — naming the brand KOFFER, defining its world, its voice and its visual identity. We developed the narrative system, the campaign logic, the typography and every brand detail from the ground up. KOFFER is not just a luggage brand. It is a feeling — of movement, of intention, of going somewhere exceptional. We created that feeling from nothing.

• Brand naming
• Brand identity
• Visual language
• Tone of voice
• Campaign direction
• Brand storytelling

Furla is one of Italy's most recognised leather goods houses — with decades of heritage and a global presence. The challenge was not to invent something new, but to rediscover what had always made the brand compelling and build a creative vision sharp enough to carry it forward. We led the rebrand and creative direction — developing a new visual language, a campaign identity and an overarching brand vision anchored in the "It's Me" narrative. From billboard to digital, from colour system to campaign casting, every decision served a single purpose: to give Furla a point of view it could own completely.

• Rebrand
• Creative direction
• Campaign concept
• Visual language
• Brand vision
• Digital direction

MSGM needed leather goods that could hold their own on the runway — pieces that felt native to the brand's energy without compromising on craft or construction. We developed the full leather goods line in complete alignment with the brand identity: from initial sketch through material selection, prototyping and sampling, all the way to final production. The bags appeared across campaign imagery and runway shows — designed by us, worn by the collection.

• Leather goods design
• Sketch to sample
• Material selection
• Prototyping
• Production
• Collection alignment

Iuri is not a client. It is a co-founded brand — built from the inside, with full creative and product ownership from day one. As co-founders, we led the creative direction and the complete product development of the collection: defining the aesthetic language, designing each piece, overseeing material sourcing and managing production from prototype to finished product. Iuri is the fullest expression of what STEPS does — product and brand, inseparable, built together with intention and precision.

• Co-founder
• Creative direction
• Product design
• Material sourcing
• Prototype to production
• Brand development